The Karting to Cars Sponsorship Workshop

Wednesday 3rd December 2025 6pm GMT - ONLINE

The ultimate financial training ground for ambitious young drivers.
Learn the skills to fund your career before you even leave the karting paddock.

Reserve Your Spot
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Talent Gets You on the Grid.
Funding Wins the Championship.

This isn't about just getting a few free tires. In this workshop, we transform your young driver into an "Athlete-CEO."

They will walk away with a clear understanding of their personal brand, what sponsors are truly looking for, and a professionally structured one-page proposal ready to send out.

By investing in these skills today, you are giving your driver the unfair advantage, building a framework for a long-term, financially secure career long before they ever sit in a race car.

The Camber Method:
From Sponsored Driver to Strategic Partner

Sponsorship isn't about luck; it's about value. Most drivers offer a logo on a car.
We teach you how to build a commercial asset that brands are excited to invest in.
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Become the Athlete-CEO

Shift your mindset from a passive athlete hoping for a break to a proactive CEO of your own racing
career. Learn to manage your brand, finances, and partnerships with a professional, business-first approach
that commands respect from sponsors.

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Build a Brand
That Sells

A winning personality isn't enough. We'll define your unique story and values to build a powerful personal brand that attracts the right sponsors. You'll learn to create content that resonates with brands, not just fans, turning your social media into a business development tool.

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Delivering Measurable Value 

This is the key to long-term success. Move beyond "brand awareness" and learn to create custom "activation" campaigns for your sponsors. We'll teach you how to deliver and track real-world results—from lead generation to customer engagement—that make renewing your contract a no-brainer for them.

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Mastering the Process Again and Again

Stop guessing. Get a step-by-step system for identifying potential sponsors, finding the right decision-makers, crafting a killer one-page proposal, and confidently pitching your value. This is a repeatable process that gives you control over your financial future.

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About David Christie

Motorsport has been my passion and profession for nearly a decade. Starting my career as part of the events team at Knockhill Racing Circuit, I developed a deep understanding of the industry from the inside out. While I occasionally return to Knockhill as a commentator, my focus has shifted to empowering drivers in their motorsport journeys.

Since 2018, I’ve been running Camber, where I work with a diverse range of drivers across the UK—helping them secure sponsorships, build their personal brands, and navigate the challenges of modern motorsport.

Alongside my consultancy work, I’m an experienced real-life and esports commentator and presenter, bringing energy and insight to events on and off the track. I’m also a passionate real-life racer and sim racer, having competed in the C1 Endurance Championship and the City Car Cup, which gives me a driver’s perspective on the challenges of motorsport today.

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Karting to Cars Workshop

The Karting to Cars Sponsorship Workshop is a live, interactive experience designed to equip young drivers and their parents with the essential commercial skills needed to fund a motorsport career.

Across four focused modules, you'll learn to cultivate an 'Athlete-CEO' mindset, build a compelling personal brand, understand the three tiers of karting sponsorship,
and create a powerful one-page proposal.

This comprehensive package includes direct access to
expert guidance, live Q&A session, and a valuable one-page proposal template, giving your driver the strategic advantage to secure vital funding.

£99
Book Your Spot Now

Frequently asked questions

  • Who is the "Karting to Cars Sponsorship Workshop" for?
    This workshop is specifically designed for parents of junior karting drivers  who are serious about progressing their motorsport career and understand the critical role sponsorship plays.
    It's ideal for those looking to build a strong foundation for long-term     funding.
  • My child is quite young; will they understand the content?
    The workshop is structured to engage both drivers and parents. While the concepts are strategic, they are presented in an accessible way. Parents will gain the knowledge to guide their child, and drivers will learn to think like an "Athlete-CEO" from an early age, giving them a significant advantage.
  • What will we learn in the workshop?
    You'll learn how to develop an 'Athlete-CEO' mindset, build a compelling personal brand,     understand the three tiers of karting sponsorship, and create a powerful one-page sponsorship proposal. The focus is on practical, actionable strategies to secure funding.
  • Is the workshop live, and what if we can't make the scheduled time?
    Yes, the workshop is live and interactive, allowing for direct Q&A. We understand busy schedules, so a recording will be made available to all registered participants for a limited time after the live session, ensuring you don't miss any valuable content.
  • What do we need to prepare before the workshop?
    Just bring an open mind and a willingness to learn! While no specific preparation is required, having a basic understanding of your driver's career goals and current karting activities will help you get the most out of the session.
  • What tangible outcomes can we expect from attending?
    You will leave with a clear understanding of how to approach sponsorship strategically, a framework for building your driver's brand, and a ready-to-use template for a one-page sponsorship proposal. You'll gain the confidence and tools to start actively seeking and securing partnerships.
  • How is this different from just putting a logo on a kart?
    This workshop moves far beyond basic logo placement. We teach you how to create genuine value for sponsors, build long-term relationships, and demonstrate measurable return on investment. It's about building a sustainable career, not just a one-off deal.

Don't Let Another Season Pass You By.

Reserve Your Spot